Let’s take a just start off by saying that you’ll want a website. No ifs, ands, or buts. Without one, your potential customers will not perceive you as an expert. Plus, you are missing out on so many potential sales and marketing opportunities minus a website.
A website is one of the most powerful marketing tools that you can implement. You can revise it immediately; it is unique to your business; it can be seen by thousands of people who are searching for EXACTLY what you have to offer; and it also works as your sales force 24/7. And, it can be expanded and changed over time.
A website is a crucial marketing tool that may do the following for your business:
-Increase your visibility and credibility.
-Provide instant information and answers to your prospects’ questions.
-Show your leads that “I know how you feel. ”
-Allow your prospects and clients the ability to see the full spectrum of your services/products.
-Give your site visitors the taste of your personality – you might be already building a relationship with them before you ever talk to them!
-Tie with each other all of your other marketing efforts.
-Offer a storefront to sell your info items including reports, books, tele-classes, e-courses, and digital videos.
-Expand your own geographic reach to a much broader audience.
-Provide a place for referrers to send their friends and associates.
-Decrease the length of your sales cycle because by the time your prospects call a person, they have had an opportunity to learn about your business online.
Ask yourself a question, “If your site were a salesperson, would you fire him or her? ” If the answer is definitely “yes, ” well… we have a few work to do!
Don’t try to design your own website (unless you are an online designer). There is a steep learning curve and you should devote your time to revenue-making activities. And unless you have a history in web design, your site will look like YOU designed it.
When you hire company to design your website, make sure you find an company that understands marketing, as well. There are some web designers who can make your site look pretty, but it may not be efficient as a sales tool. You want a group who can make your site easy to navigate with a compelling design AND works to sell your services and products.
Key web pages for your website includes:
-Home page: Your home page is the most important page : this is what people will see first. This must be a page that operates as a Sales Letter that explains that which you offer, how you will solve your prospects’ problems, and what action you want your website visitors to take.
-About: All about you, your business, your staff, firm history, and philosophy. You can clarify how you work and your approach. If you’re ready to find more info in regards to amazing selling machine cost review our own web site.
-Services/Products: This is a place where your site site visitors can go to find out more about what you are selling.
-Contact: Provide a place to give your get in touch with information. Make it as easy as possible for people to get in touch with you.
-Other Key Pages: Other pages could include Customers (list of your customers), Case Studies (demonstrates who you have helped and how), Testimonials (your customers’ crazy reviews), Resources (things that your leads and customers may find helpful.
People don’t read websites like they read a newspaper or book. Instead they scan until these people find a link that looks fascinating and then they click on it. Therefore it is crucial that you make your website pages persuasive and make it obvious what an individual is supposed to do next. For example , “Purchase now” or “Read more. ”
On your homepage, start with a persuasive headline that speaks directly to your target audience. Next, create a series of “pull” marketing questions or statements for the home page. These are problem-oriented – your prospects should be able to read these plus answer, “Yes! ”
Then, inform your site visitors that they have a way out. Describe exactly what your prospects can do to solve these problems you’ve just presented. Always provide a call to action. Be sure to explain EXACTLY what you want your visitors to do. For example, you may want to get them to subscribe to your ezine, go to a specific page, or to register for a seminar.
In your website, be sure to include pages in your website that provide a comprehensive explanation of your services, products, or programs. Be sure to give visitors information about you and your staff, your customers, the way you work, and be sire to include testimonials. I also recommend that you provide a way to capture the names of your potential customers. There are many effective online tools to get this done. Otherwise, they can move on and you may never ever hear from them again. So , offer a free report and/or an ezine in exchange for your visitors’ contact details.
ACTION ITEM: Do you have a website presently? If you don’t yet have a website, what can you do to build an online presence? What webpages will you include? If you already have a website, is it working for you? What can you do to your current website to improve its marketing power? What areas can you enhance your website (or plan for a new site) to enhance its stickiness – how will you keep people coming back? Get started right now as it can often take weeks or even months to overhaul a website to make it a super selling machine.