With the economy still in a delicate phase of its recovery, businesses can’t afford to go all out on Christmas corporate gifts anymore. The approach of purchasing high numbers of cheap promotional products plus treating everyone to a festive deal with are long gone and the new pattern is to choose style and element to the most deserving over high quantity to the masses.
So instead of just going buying nice looking business gift items it is important to think about what you want because of your gifts. Do you want to market your company and promote your brand? Do you want to incentive and motivate your staff? Alas, it is quite rare in the world of Christmas corporate gifts to find a selfless gift, so think about your recipients and what will make the biggest impression.
This is an important time for marketing, promotions and employees motivation so to help you get the most out of your Christmas corporate gifts we have assembled this guide to make this Christmas choose a swing.
It seems quite obvious, but if you are sending out Xmas corporate gifts with a marketing and promotional motive then it is the items that are usually practical and used most frequently which will be the most effective. If you are promoting your brand name then chances are you will have the company logo on the gift and the gift by itself will be an item that reflects the particular brand message, so the more often it really is used the higher it’s visibility is going to be.
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Every day office items are a great place to start, and products like adobe flash drives and paperweights make exceptional Christmas corporate gifts because of their higher practicality and visibility. An item such as this that has your company’s brand on it will be frequently seen and use your company to the memories of those that matter the most, existing and potential prospects.
As I mentioned in the introduction, quality is becoming more important with Christmas corporate gifts. The days of giving vast numbers of poor quality gifts continues to be replaced with the practice of giving premium corporate gifts to only the very best customers and the potential clients who issue the most.
Premium Christmas corporate gifts will make a real impression with both personnel and clients and will stand out from all of your competitors who are still using the “spam” approach to corporate gifts. The feeling of receiving a special gift is the same whether you are at work or at home, therefore make sure you treat those that are near to you in business with the same level of thought as you would those closest to you in your personal life.
After the subject of quality, the subject of price will inevitably follow. Everyone is working to a tight budget right now and it would be crazy to go and spend massive sums of money on Christmas business gifts if the budget is creaking. The trick is that items with a higher perceived value such as flash drives or business card holders can in fact be quite affordable. Premium corporate gifts don’t have to cost a premium and items with a high perceived value can mean that your recipient’s are happy with their particular gifts and your bank manager basically shouting at you down the phone.
The message is vital to your Christmas corporate gifts and it is something that you should think about right at the start if you are deciding what to get and who also to give it to. Like a brand name, the message can be portrayed through the physical item that you get or by what you have branded about it, whether that is a logo, a slogan or a message. Are you advertising your passion for quality? Then make sure your gift matches this promise. Attempting to build closer relations with a company? Show you have gone to the trouble to find out what it is that they do and the kind of people that they employ. Personalisation is the key to delivering a powerful and long lasting message.
As well as being useful it is important that your Christmas corporate presents look great. It’s all very well creating an useful item but if it is brain bogglingly ugly then there is no chance that people are going to want to be seen with it. Beauty is of course in the vision of the beholder so unless you are usually certain that someone is going to like a particular gift, avoid anything controversial and stick to contemporary, fashionable items that will be appreciated by the most people. Of course , logos is extremely important but if you are buying present in bulk then staying safe with the style of the item is a must.