Everyone from the average consumer to the marketing departments of Fortune 100 companies are going digital. With this in mind, a digital online marketing strategy is essential for any company that desires to have longevity in their market. People are increasingly partaking in commerce from mobile devices and are also becoming more comfortable with the impulsive nature that these devices tend to accentuate. This is good news for businesses with the right digital marketing strategy.
Here are five tips for effective digital marketing and advertising.
1 . Social media is king.
Any long term digital marketing strategy will include an extensive social media presence. Facebook alone accounts for a full one fourth of total keys to press which are performed by internet browsers in the US.
Social media gives you the ability to interact with your audience in real time like simply no medium before it. One way to consider it is this:
Any offline advertising or communication has an online component. To maximize your business presence online, each of the ways that you promote and promote offline should be done online as well. On the internet will reach more people, and cost less. For instance:
Twitter is a great place to offer coupons, or if your business is scheduled appointment based, inform customers about last second cancellations to keep your customer circulation high. Facebook is a wonderful place to write-up pictures of your customers with you in the office. Nothing says “recommendation” quite like the smiling photo, which gives a tacit recommendation to anyone who views it. There are many other ways to use social media, however the main thing to remember is to connect all of the various pages you will be creating, and to have different sorts of information on each page.
2 . Blogging may be the other king.
To keep your business in the top of the minds of your customers, there is absolutely no better activity than blogging. Running a blog can keep your audience abreast of happenings in your industry, in your business particularly, and make you known as an expert during a call. People gravitate towards experts, plus it gives your business instant gravitas without having to hard sell. It also shows the particular personality of your business.
3. Keep your web copy poignant and easy.
Ever since the Google Panda up-date, search engine optimization is more human than ever. No longer will search engines list a site properly based on a single metric in a vacuum. Top web sites are the ones that give the best overall experience.
In terms of internet copy, that means keeping it simple. There are still some technical nuances to find out, such as putting keywords in headers, in the first sentence, and using the free resources that are readily available on-line to find adjunct keywords to skin out your copy with.
However , for the most part, your web copy should be written to a human audience, not for the search engine spider. Professional with a sense of humor is never wrong. Make sure that the written text drives your customers to a single contact of action.
4. Email strategy.
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Direct email still works. Make sure that you are keen to the nuances from the new email systems. For instance, many email clients give a preview windows on mouse-over before the email is usually ever opened. If your customer bottom is receiving a newsletter from you, could they be seeing an attractive title or topic in the preview screen, or a confusing block of text or half of an image that is too large? Things like this could make the difference between a selling and an opt out message.
5. Retention and remarketing.
There are now marketing programs offered that can location targeted ads for your business before customers who visited your web site but did not buy. This particular method is known as remarketing, and is one of the maximum ROI activities available on the market today.
This type of marketing also helps in retention attempts, as people are naturally inclined to feel buyer’s remorse if they buy something which immediately ceases to be promoted. Letting old customers see that the product or service they bought continues to be relevant will keep them happy with your business, and they will happily buy updated variations and new products from you.