Everyone from the average consumer to the advertising departments of Fortune 100 businesses are going digital. With this in mind, a digital online marketing strategy is essential for any company that desires to have longevity in their market. People are increasingly partaking in commerce through mobile devices and are also becoming more comfortable with the impulsive nature that these devices tend to accentuate. This is good news for businesses with the right digital marketing strategy.
Below are five tips for effective digital marketing.
1 . Social media is king.
Any kind of long term digital marketing strategy will include an extensive social media presence. Facebook alone accounts for a full one fourth of total ticks which are performed by internet browsers in the US.
Social media gives you the ability to match your audience in real time like simply no medium before it. One way to think about it is this:
Any offline promotion or communication has an online component. To maximize your business presence online, each one of the ways that you promote and advertise offline should be done online as well. On the internet will reach more people, and cost less. For instance:
Twitter is a great spot to offer coupons, or if your business is scheduled appointment based, inform customers about last second cancellations to keep your customer stream high. Facebook is a wonderful place to publish pictures of your customers with you at the office. Nothing says “recommendation” quite like the smiling photo, which gives a tacit recommendation to anyone who views this. There are many other ways to use social media, however the main thing to remember is to link all of the various pages you will be developing, and to have different sorts of information on each page.
2 . Blogging is the other king.
To keep your business in the top of the minds of your customers, there is absolutely no better activity than blogging. Blogging can keep your audience abreast of happenings in your industry, in your business particularly, and make you known as an expert during a call. People gravitate towards experts, plus it gives your business instant gravitas without having to hard sell. It also shows the personality of your business.
3. Maintain your web copy poignant and easy.
Ever since the Google Panda revise, search engine optimization is more human than ever. No more will search engines list a site nicely based on a single metric in a vacuum.
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Top web sites are the ones that provide the best overall experience.
In terms of web copy, that means keeping it basic. There are still some technical nuances to find out, such as putting keywords in headers, in the first sentence, and using the particular free resources that are readily available on the internet to find adjunct keywords to flesh out your copy with.
However , for the most part, your web copy should be created to a human audience, not for a search engine spider. Professional with a spontaneity is never wrong. Make sure that the written text drives your customers to a single call of action.
4. Email technique.
Direct email still works. Make sure that you are keen to the nuances from the new email systems. For instance, numerous email clients give a preview windows on mouse-over before the email can be ever opened. If your customer base is receiving a newsletter from you, are they seeing an attractive title or subject in the preview screen, or a complicated block of text or 1 / 2 of an image that is too large? Things like this could make the difference between a sale and an opt out message.
5. Retention and remarketing.
Nowadays there are marketing programs offered that can location targeted ads for your business before customers who visited your website but did not buy. This particular technique is known as remarketing, and is one of the greatest ROI activities available on the market today.
This type of marketing also helps in retention efforts, as people are naturally inclined in order to feel buyer’s remorse if they buy something which immediately ceases to be marketed. Letting old customers see that the item or service they bought remains relevant will keep them happy with your company, and they will happily buy updated versions and new products from you.