Marketing Strategy and Movie Distribution Plans

It can too easy to neglect having a marketing strategy and movie distribution plan whenever producing on an indie film spending budget. Producers are focused on fleshing out a tight screenplay, hiring cast and crew while keeping track of every money they spend. Studio budget movies hire goliath companies to develop the marketing strategy and movie distribution plan for their latest blockbuster.

Indie filmmakers have to get creative with their marketing strategy and movie distribution plan so their particular creative hard work doesn’t just disappear after it’s done. I’ve been studying a lot of good stuff by following what other filmmakers are doing to market a movie in order to make film distribution money.

One movie using a sexually driven theme created artwork and an attention grabbing marketing package that included condoms with the name of the film printed on them. We read they stood out from film festivals with this creative technique. There are also rare indie produced films that are so damn entertaining they secure meaningful movie distribution without a strong marketing strategy to promote them.

Yet why take the gamble that your movie will be one of the rare ones? Considering a marketing strategy and movie distribution plan early as possible is what successful indie producers do. I avoid read entertainment industry trades like The Hollywood Reporter or Variety simply because they don’t have information based off the real life indie cinema scene.
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I’ve been embracing blogs more and more that are ran by indie producers and filmmakers that will share what marketing strategies plus movie distribution plans have worked for them. I really like reading Indie Slate Publication and MovieMaker Magazine because they spend time focusing on the business of indie filmmaking not just the creative part of the procedure.

Creating an online buzz for an indie feature is one of the most effective ways to market a show without having to spend money you don’t have. It only takes individual time to run a movie blog, Tweets account, Facebook page, Google plus1 and other popular social networking outlets. Masses funding for indie movies provides really shown that people do respond to online marketing. The effort to keep a movie weblog fresh and stay connected with people pays off in the end. Building interest for a movie online is the way to go.

Getting an idea of what the movie distribution plan is going to be will depend on what you want like a producer. Are you going to self-distribute or turn to land a distribution deal with a business?

Movie self-distribution makes financial sense for smaller budget indie movies. Self-distribution allows the creators to keep control of the rights to their movie. Less money has to be made from direct sales to create a real profit from a movie because there aren’t distribution fees and percentages removed by a distributor. Many filmmakers make money for their film investors plus themselves from their work through self-distribution coupled with an aggressive online marketing push they are doing themselves.

Landing a movie distribution deal normally offers greater exposure and much more people see a movie that is launched by a film distribution company globally than a self-distributed titled. Movie marketers that cater to releasing indie films usually don’t put together a big marketing strategy. They have relationships with film customers all over the world that receive their list of available titles or discover what they have at film marketplaces.

Avoid a past mistake I actually made by sitting back after signing a distribution deal expecting the distributor to market the hell out of the title. It’s important to still have a workable online marketing strategy after you sign a movie distribution agreement. You’ll have to check with the distributor to see what you can and can’t do to market your movie online. Yet overall it’s a win-win for each in exposure and film product sales.

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