A freelance or freelancer is someone who works outside full time employment for different clients. This article covers the main benefits of hiring a freelance web designer and touches upon other points that you may wish to consider during your selection process.
But First a Warning (or Why Marketing Comes First)
Rather than being the last thing which you consider marketing should be the first consideration when designing a site. Designing a site with no thought to marketing will lead to a website that is without focus; and a web site without focus is unlikely to work in the way that you wish.
Furthermore Search Engine Optimisation (SEO) (if it’s important to you) is really a process that needs to be considered before, throughout and after a site is being designed. Watch out for anyone who suggests that online marketing is totally free and begins and ends with on page or onsite elements alone. SEO takes time and it is an ongoing process and as such is certainly not free.
A Freelancer is Less expensive than Hiring Full Time Staff
Finding a full time member of staff is expensive plus inflexible, especially in terms of web design as once a site is finished it can unlikely that a full time position could be sustained on just site improvements alone. A freelancer on the other hand may scale down their involvement with your web site, or there involvement could cease entirely in favour of someone with a various skill set depending on your needs and the needs of your business.
A Freelancer can be Cheaper than a Web Design Company
An internet design company by its quite nature has high overheads plus requires support staff to help it run, so it is quite normal that the freelancer will cost a lot less than hiring a company or agency to complete the work on your own website.
A Freelance Web Designer Offers Better Budgeting & Cost Control
A traditional Web Design company will be more thinking about larger projects as their services are by nature less scalable, it just isn’t worth their while to take on smaller projects. In contrast a freelance web designer values projects of all dimensions and can offer bespoke services to fit the ideas and needs individuals client. A good Freelance Web Designer will assist you to manage the costs of the project, suggesting ways to cut costs if appropriate.
Self employed can Offer Alternatives to Bespoke Content material Management Solutions
Content Management Options (CMS) allow a client to easily add to their web site after it has been developed, the normal way to offer CMS is via a bespoke solution. Because freelancers are more flexible they can provide alternative solutions to managing web based articles, such as cheap third party solutions (depending on the technical ability of the client) and low cost ongoing site administration.
Freelance Web Designers have to be Good
Freelance Web Designers have to be good and must work to keep your business, after all a person pay their bills and put foods on the table.
Freelance Web Designers have to offer Great Service
Freelancers are directly dependent upon the work that you provide, so the freelance web designer is more likely as well; care about each project, treat you with respect, return your calls, notify you promptly if troubles arise, keep in contact and deliver the particular project on time.
Freelance Web Designers possess a Fresh Perspective
A Freelancer will approach your company afresh without preconceived ideas and with plenty of enthusiasm. A great freelancer will try to add value further than the site design and will strive to depart a good impression, as their reputation is in the balance.
Freelance Web Designers are more Flexible
Freelance web designers are by nature more able to offer a flexible service to suit the needs of their clients, they are usually in a position to choose their work schedule and have the ability to work out of normal office hours if required.