Instagram is increasing in popularity amongst brands as a powerful social marketing device. People today enjoy being visually stimulated, which makes a social network that is exclusively based on image sharing so effective.
When you use social media to share images that will relate to your business, you will forge more powerful relationships with your current fans and customers plus broaden your achieve to find new ones. Not only can you share pictures of your products and the individuals who work hard to keep your business working (even if it’s just you and your family pet ferret! ), but you can encourage your customers to submit their own pictures of the products being put to use.
It is easy to lose track of time when you log in to your social media accounts. This is especially true with Instagram, where you can easily lose an hour just scanning through the wide variety of images in your stream.
Spending time online is important for your business, but if it’s not productive period, then it is simply time wasted. Wasted time does not help bring in new sales. This is why you need to have daily goals for each of your social network activity such as when you log on to Instagram.
Before you start your day, know how much time you want to allot to social media and each individual network. Stay with that time limit so that you can be sure you are getting the most important tasks done in your time frame and don’t allow yourself to get sucked in to the rabbit hole that is the Web.
Each time you log on to Instagram, make sure you are doing these three things to maintain a higher level of efficiency to grow your brand presence:
Add to the number of people you follow
Give yourself about 10-15 minutes each day to start looking for Instagram users in your target market. You can do this by looking on who is following your competitors. Find those who are more engaging with the brands they follow since they are more likely to engage with a person as well. Are they leaving comments plus liking photos often?
Since social media is all about give and take, ensure that you are following a good number of others and businesses and bloggers. Do your own fair share of liking and commenting as well.
Share your own content
Take 10 minutes a day to add new unique content to your own Instagram account. People want to see that you have enough interesting content for them to look at if they are going to follow you. If they take a look at your stream and only see 2 pictures and nothing new additional in the last month or more, they tend to be not going to see a reason to become a fans.
If you don’t have any unique content to share, set up a time each day to simply concentrate on taking pictures to share. It can be shots of your products, your office, employees, etc . If it relates to your brand and company, take an interesting shot of it plus edit it to your liking and share.
End up being interactive
It’s no surprise that when you have a social media account, people expect you to be, well, social. Don’t simply subscribe to an account and then wait for people to begin following you.
To be successful in your Instagram marketing, you need to be actively engaging. Answer comments left on your images, even though it’s a simple thank you. Ask questions and encourage a dialog with your supporters.
Visit your followers’ streams and the ones of the people that you are following plus like images and leave feedback. Showing that you will be interactive with other customers will go a long way in building your personal brand’s following.
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Instagram will be close to for a long time. To be the most effective, you need to be ready to spend time with your account and be productive with this time.