How to Use Instagram to Market Your Business

Picture sharing has been given a major social upgrade thanks to introduction of Instagram. The Instagram platform has become hugely popular with more than 80 million users, who enjoy altering their photos with special effects and cool filters before sharing them with friends and followers.

Businesses can start using this new type social media as a way to market their own company and build up a subsequent. People love strong visual images, so posting pictures of companies even employees will make them really feel closer to you. This type of marketing is what helps forge brand loyalty.

So how can your business use Instagram regarding marketing? Here are some examples:


In Instagram’s latest update, users have the option to tag a specific location with their images, which are saved to some personal photo map. These can be shared with your followers.

This is great if you have a physical location as well as if you travel around the city, state or country. If you have booths at local craft fairs or other vendor events, then you can snap an image and tag your location to let your followers know where you can be seen.

Inside Look

The whole idea at the rear of social media is sharing. Your fans and followers are giving you an opportunity to reach them on a more private level so make sure you are providing them with the same. Take pictures of the staff members in the office. Snap shots of forthcoming products to give them a put peak. If you’re on the road, take a few pictures along the way. Give followers an actual sense of how things are concealed from the public view to help them feel like a part of the particular brand.

Use Hashtags

If you use Tweets, you know how effective hashtags could be at sharing. You can use the same on the Instagram photos. Use hash labels that relate to your business or market to make it easy for people to find a person. For instance, if you make jewelry, you may use hashtags like #rings, #customjewlery, or even #necklaces. Look up popular hashtags that are being used by similar brands and add them to your images.

Encourage User Images

People who are already using your products should be encouraged to snap a photo associated with themselves using it and tag it with one of your hash tags. This will show people how to use your products and show how many people are happy with your company.

Hold Contests

People love an opportunity to win prizes and using Instagram to keep a photo contest is an exciting way to give them what they want. You can ask fans to send in a picture of them using your product and then choose a winner through among them. You could also go a different route by asking them to send in an image that demonstrates something more subjective, like what represents summer for them.

There are any number of ways to get creative and get more followers by holding the contest using Instagram. Your fans will share with their friends that will also want to join in the fun.

Market Your Events

If you are going to be at a trade show or tradition, take pictures and tag your location to let your followers know what is going on for your business.
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If you are keeping a big sale, snap a shot of the sales flyer for your followers to see. This is also a good way to make your own followers feel more special because you can offer them a VIP price cut that only Instagram users can get. Get creative with them!

Instagram was acquired by Facebook for about $1 billion. That is a sure sign that this is an important part of social media. When you put into action it in your marketing strategy, it is another important tool to have.

People like getting involved and sharing with the companies they love. Take part in this era of sharing and you can broaden your own reach and strengthen your logos with a few snaps of the digital camera.

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