Imagine this world without hills and valleys, lakes and seas, forests and deserts, rain and sunshine. How would it be if it were a one flat hot desert? Life would not be possible. The uniqueness of each feature on this earth brings about that beauty we do so admire. Without this uniqueness, life would be so boring and impossible. This same concept applies to business world, especially when it comes to web marketing. Without product uniqueness and identity, business wouldn’t probably exist. This establishment of product identity is what we call product branding.
Product branding is what necessitates marketing. Every product is unique irrespective of the so common similarities. Furthermore, a product includes intrinsic and extrinsic, tangible and intangible features. Packaging is still part of a product. You can have a banana, but how it is packaged and how it is served, will make it two distinguishable products.
A bigger challenge facing marketing consultants is how to brand web-based products. The nature of the web is very dynamic unlike ordinary physical market place. People generally spend a few seconds on a web page, unless something unique draws their attention. How do you manage to trap internet users’ attention? How are you able to arouse their interest thus making them customers? How do you package your product on the web in such a manner that can attract potential customers? These are very challenging questions, especially for business enterprises that have no experience trading on the web. These are some of the challenges that are well handled by a Branding Consultant.
A Branding Consultant is a professional with a special task of developing a special product image that embeds a special and everlasting visual, mental and psychological reference in the consumer’s psyche about a certain given product that results in a boosted goodwill to the business enterprise.
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Branding Consultancy is increasingly becoming a must-seek kind of service for any person intending to enter the world of e-commerce. Branding Consultancy refers to the services rendered by a Branding Consultant.
Uniqueness is the key aim of any Branding Consultant. The market of full of similar products: salt, sugar and even water are just a few of the millions of products of same nature, yet there are so many brands of them in the market. What would make a consumer go for a certain brand instead of another regardless of the price, quality and quantity? It is basically because of product branding. A Branding Consultant, facing products which are basically of the same nature, would engage in product differentiation. By product differentiation, the Brand Consultant would portray an image that sways customers into believing that a certain brand of product is uniquely different from a similar brand of product.
Branding Consultancy becomes an extremely essential service for web marketing due to the potential of having millions of brands available to a customer within a click of a button. Factors such as availability and proximity that limits customers’ choice in the physical market are trashed to irrelevance when it comes to web marketing.
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